What is a Supply-side Platform (SSP)?
Supply-side platforms are the publisher’s equivalent of DSP, enabling publishers to automatically sell ad impressions in real-time, for maximum return, using multiple ad exchanges.
Marketing and advertising are benefiting from automation, as demonstrated by the growth of programmatic buying. Programmatic advertising will continue to grow in popularity as it increases in efficiency and expands beyond digital media to print and broadcast, allowing marketers to develop precision-crafted, personalized messaging that can be delivered to highly targeted audience segments at the right time and in the right context.
Interested in exploring programmatic advertising, media buying, and marketing for your organization? Get in touch with Yeager Marketing. We’re happy to help you find the most effective way to reach customers.