Navigate buyer preferences and captivate your audience with our Content GPS.
Meet the needs of self-educating buyers. Stand out in a sea of similarity. Stay innovative in fluctuating markets. Prove the value of your content to stakeholders. When it’s no longer possible to tackle these challenges on your own, turn to the agency that gets you.
Our Content GPS offerings help B2B tech marketers succeed in the ever-evolving technology industry. We’ve helped countless clients connect with their audiences in every stage of the buyer journey by providing strategy-driven content programs that are consumable, extendable, and effortlessly scalable.
Content GPS wasn’t created in a vacuum. We’ve drawn upon years of marketing and technology experience and research to create a bulletproof content approach that rests on three essential pillars.
A well-defined brand message ensures that your content works in harmony to drive your business to the next level. This is where it all begins.
A well-aimed strategy changes hearts and minds. We collaborate with you to define your buyer and their specific needs so every asset has a purpose–and achieves the desired outcome.
A well-executed process delivers real results. We align with you on key project milestones to ensure that everyone has a clear understanding of the process–and that your program hits the mark.
Shyft Global Services, a division of TD SYNNEX, works with Yeager to create compelling content assets and thought leadership to secure its position as a titan in global lifecycle management services.
Explore our content portfolio and find out why we’re a 3x Killer Content Award winner.
Yes, research shows that acquiring new customers can cost 5 to 10 times more than selling to existing ones. Investing in high-quality content can reduce customer acquisition costs by building stronger relationships and boosting customer retention.
The best place to start is with a content audit. Evaluate the current health of your content—and content strategy—to determine what is and isn’t working before you determine next steps.
Do a deep dive into your personas. Knowing what stage of the buyer journey your audience is in is crucial to the effectiveness of your content campaigns.
Yes, by creating an in-depth content strategy. Think about your short- and long-term goals and draw up a plan to align to them. Doing this will help you with stakeholder buy-in as well.
Leverage your current content. Figure out what is working with your audience and create content extensions from it. For example, you can create a visual infographic using the content from a whitepaper or blog.
Take the time to ensure that each content piece is meticulously crafted to align to your brand, your marketing and business goals, and your overall marketing strategy.
Schedule a call to hear how you can crush your content goals with our Guided Practice Solutions.
Yeager can empower your voice and help you conquer the constant content battle.
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