Content

Empower Your Voice

Navigate buyer preferences and captivate your audience with our Content GPS.

full-funnel content

Conquer the Constant Content Battle

Meet the needs of self-educating buyers. Stand out in a sea of similarity. Stay innovative in fluctuating markets. Prove the value of your content to stakeholders. When it’s no longer possible to tackle these challenges on your own, turn to the agency that gets you.

Our Content GPS offerings help B2B tech marketers succeed in the ever-evolving technology industry. We’ve helped countless clients connect with their audiences in every stage of the buyer journey by providing strategy-driven content programs that are consumable, extendable, and effortlessly scalable.

Our Approach

The Yeager Way

Content GPS wasn’t created in a vacuum. We’ve drawn upon years of marketing and technology experience and research to create a bulletproof content approach that rests on three essential pillars.

Brand Alignment

A well-defined brand message ensures that your content works in harmony to drive your business to the next level. This is where it all begins.

Audience Alignment

A well-aimed strategy changes hearts and minds. We collaborate with you to define your buyer and their specific needs so every asset has a purpose–and achieves the desired outcome.

Process Alignment

A well-executed process delivers real results. We align with you on key project milestones to ensure that everyone has a clear understanding of the process–and that your program hits the mark.

Featured Case Study

A Full-Funnel Content Approach

Shyft Global Services, a division of TD SYNNEX, works with Yeager to create compelling content assets and thought leadership to secure its position as a titan in global lifecycle management services.

Content gps

Reach Your Audience at Every Stage of the Buyer Journey.

Gamification Experience

Captivate a net-new or unengaged target audience with an eye-catching digital experience.

Interactive Infographic

Drive more leads for specific partners at scale by leveraging your exceptional brand awareness.

Blog Series

Provide expert perspectives on the latest trends, strategies, and innovations shaping the industry.

Videocast Series

Captivate your audiences with a fun, informative, and entertaining video series.

Social Media

Meet your customers where they are and create loyal followers with organic content.

White Papers and eBooks

Provide solutions to specific challenges and present a comprehensive analysis of a particular topic.

Success Stories and Case Studies

Provide a comprehensive, multi-faceted report of a complex issue within its real-life context.

Informative Videos

Visually show the information buyers need to make informed purchasing decisions.

Email Newsletters

Keep your audience engaged and in the know with captivating, informative content.

Product Guides

Provide customers with helpful tips for getting the most out of your product or service.

Sales Tools

Educate your audience and ensure your product or service stays top of mind.

Sales Plays

Define specific selling opportunities through focused messaging for sales reps.

Online Playbook for Sales

Keep your sales team up to date on how best to sell products, services, and solutions.

Communication Series for Sales

Encourage the use of your online playbook through consistent communication.

Killer, Award-Winning Content

Explore our content portfolio and find out why we’re a 3x Killer Content Award winner.

Considerations

Is content really that important to my bottom line?

Yes, research shows that acquiring new customers can cost 5 to 10 times more than selling to existing ones. Investing in high-quality content can reduce customer acquisition costs by building stronger relationships and boosting customer retention.

I want to revamp my content. Where do I start?

The best place to start is with a content audit. Evaluate the current health of your content—and content strategy—to determine what is and isn’t working before you determine next steps.

How do I determine the best content for my audience?

Do a deep dive into your personas. Knowing what stage of the buyer journey your audience is in is crucial to the effectiveness of your content campaigns.

Can I be more proactive with content creation?

Yes, by creating an in-depth content strategy. Think about your short- and long-term goals and draw up a plan to align to them. Doing this will help you with stakeholder buy-in as well.

What is a quick way to create new content?

Leverage your current content. Figure out what is working with your audience and create content extensions from it. For example, you can create a visual infographic using the content from a whitepaper or blog.

How can I get the best ROI for my content creation?

Take the time to ensure that each content piece is meticulously crafted to align to your brand, your marketing and business goals, and your overall marketing strategy.

Ready? Aim, Higher.

Schedule a call to hear how you can crush your content goals with our Guided Practice Solutions.