Our Services

Effective marketing for B2B tech requires knowledge of how to execute different programs and experience to know which mix of strategies will optimize your investment.

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Yeager provides best practice solutions purpose built for marketers of technology products and services. We help you select strategies that will provide the most impact and implement them flawlessly using lessons learned from working with hundreds of large and small organizations including more than 1/2 of the technology companies in the Fortune 500.


Define Better Strategy with Insight

It can be challenging to align stakeholders on strategic decisions for marketing such as your message to the market, your visual identity, how to beat competitors or where to find new target buyers. Yeager brings best practice processes and market insight to support strategic decisions that align your leadership and help you implement branding, messaging and market research that better connects you to potential buyers.

Market Research

Get data-driven insight, competitive analysis, and industry research to strengthen your plan.

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Capture attention with an identity that upgrades your brand and stands out from competitors.

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Articulate the value of your products and company in a way that resonates with all of your buyers.

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Produce Content Prospects Will Consume

70% of your buyer’s journey happens before they ever talk to you so it’s critical to create content that engages buyers at each stage of the buying cycle. Yeager can work with your internal subject matter experts to create content (technical or promotional) that meets your target audiences right where they are. We can help you frame content into specific types of highly consumable deliverables or provide content assets as a full turnkey solution – from research to delivery.

Thought Leadership

Share your perspective and position your organization as an industry expert.

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Produce eye candy video clips that entertain, inform and inspire viewers to action.

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Virtual Reality

Immerse prospects in a fun environment that educates and conveys your value.

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Build a cutting-edge website that draws visitors in, engages and guides them to action.

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Sales Materials

Give sales executives presentation materials that actually help close business.

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Sales Enablement

Provide Sales with internal tools to overcome obstacles and buyer objections.

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Reach Your Buyer with an Integrated Effort

We work with you to detail the important attributes of your target customers and then craft campaigns with content and visuals that get them engaged. Each campaign includes reporting that provides analysis and insight into exactly how each of your efforts is performing and how to take it to the next level. Yeager can help you develop individual campaigns customized for your audience, or take an integrated approach that moves buyers through their journey.


Align with sales to target key accounts and convert evasive prospects into sales appointments.

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Channel Marketing

Acquire new partners or enable existing ones with leads, sales tools or incentives.

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Email Marketing

Create short or long term campaigns that inspire audience interest and progress them to consideration.

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Content Syndication

Reach IT buyers in their communities with answers to the challenges they are looking for.

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Paid Digital Ads

Launch new or improve existing campaigns leveraging our expertise targeting IT decision makers.

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Event Marketing

Market important events with custom themes, branded invites, presentations, handouts and signage.

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Social Media

Deploy best practice social campaigns across multiple channels to engage with fun content.

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Let’s make something great together.