Effective marketing for B2B tech requires knowledge of how to execute different programs and experience to know which mix of strategies will optimize your investment.
Yeager provides best practice solutions purpose built for marketers of technology products and services. We help you select strategies that will provide the most impact and implement them flawlessly using lessons learned from working with hundreds of large and small organizations including more than 1/2 of the technology companies in the Fortune 500.
Define Better Strategy with Insight
It can be challenging to align stakeholders on strategic decisions for marketing such as your message to the market, your visual identity, how to beat competitors or where to find new target buyers. Yeager brings best practice processes and market insight to support strategic decisions that align your leadership and help you implement branding, messaging and market research that better connects you to potential buyers.
Produce Content Prospects Will Consume
70% of your buyer’s journey happens before they ever talk to you so it’s critical to create content that engages buyers at each stage of the buying cycle. Yeager can work with your internal subject matter experts to create content (technical or promotional) that meets your target audiences right where they are. We can help you frame content into specific types of highly consumable deliverables or provide content assets as a full turnkey solution – from research to delivery.
Reach Your Buyer with an Integrated Effort
We work with you to detail the important attributes of your target customers and then craft campaigns with content and visuals that get them engaged. Each campaign includes reporting that provides analysis and insight into exactly how each of your efforts is performing and how to take it to the next level. Yeager can help you develop individual campaigns customized for your audience, or take an integrated approach that moves buyers through their journey.