Each quarter, the Arizona Technology Council and Arizona Commerce Authority release the TechConnect magazine, which provides news and analysis on Arizona’s technology ecosystem. The Fall 2023 edition of the TechConnect magazine is focused on the startup ecosystem in Arizona, and we are proud to announce that it features an article from Yeager’s CEO and co-founder, Renee Yeager.
In her article, Renee shares the top three marketing priorities for B2B technology start-ups. Backed by decades of experience working alongside marketers in the B2B tech space, she emphasizes the difference between marketing for B2B start-ups compared to marketing for a growth or enterprise organization. Through her article, “Making a Mark, the Top 3 Marketing Priorities for B2B Technology Startups,” Renee aims to help start-ups build a solid foundation for success in the dynamic technology sector.
Read Renee’s article and more insights for B2B tech startups in the Fall 2023 edition of the TechConnect Magazine on page 14.
