Typically when businesses have difficulty acquiring new customers, it’s because they need to optimize their sales funnel. This is when it’s time to lean on a skilled marketing agency. In this Forbes article, 20 Forbes Agency Council members, including our co-founder and CEO Renee Yeager, share their top priority when working with clients on revamping their marketing funnel.
In her portion of the article, Renee emphasizes the importance of understanding the client’s target audience. Once you truly understand your target audience, their behavior, and their challenges, you are able to position your brand or service in ways that will effectively resonate with them. As Renee states, “This diligence gives us the foundation to determine how best to position their value.”