Phoenix, AZ – November 7, 2024 – Yeager Marketing, a leading B2B marketing agency for complex industries such as technology, healthcare, financial services and transportation, is announcing the launch of FUEL, a turnkey service designed to help businesses drive both brand visibility and lead generation in a single, powerful campaign package. FUEL delivers everything needed for impactful marketing campaigns, combining bold messaging, compelling visuals, and strategic demand generation to maximize reach and results.
With rising competition and increasingly complex buyer journeys, B2B brands are struggling to capture attention and convert leads effectively. According to recent data, 61% of marketers report heightened competition, and sales cycles have stretched by over 20% in just two years. FUEL addresses these challenges by seamlessly blending brand-building with targeted lead generation, ensuring businesses not only stand out but also connect with the right audiences at the right time.
“FUEL is a solution we have been piloting with select clients over the past year and we’re excited to provide FUEL for all of our B2B customers,” said Mark Yeager, President of Yeager Marketing. “We created FUEL to address the unique challenge that B2B marketers in sophisticated markets face. This service gives businesses in complex industries the ability to stand out from their competitors while generating qualified sales leads for their teams.”
FUEL’s comprehensive approach covers every aspect of a successful campaign, including:
- Go-to-Market Strategy: Developing a roadmap to effectively introduce and position your brand, ensuring a strong market presence from day one.
- Bold Messaging: Crafting unique brand and product messaging that captures attention and sets the company apart.
- Creative Assets: Developing high-quality, engaging visuals like ad creative, motion graphics, videos, and landing pages to drive engagemen
- Demand Generation Strategy: Using expert tactics to reach the right audience at the right time, all while maximizing campaign ROI
The launch of FUEL reinforces Yeager Marketing’s commitment to helping B2B companies overcome the challenges of crowded markets and complex sales cycles with streamlined, results-oriented marketing solutions.
For more information about FUEL and how it can benefit your business, please visit www.yeagermarketing.com/fuel.
About Yeager
Founded in 2009, Yeager is a Scottsdale-based marketing agency that partners with industry-leading B2B companies to tackle complex marketing challenges in competitive markets. Known for go-to-market strategy, bold messaging, standout creative, and demand generation, Yeager delivers solutions that drive measurable growth and long-term success. Created with an initial focus on B2B tech, the agency has worked with over half of the technology companies on the Fortune 500. In 2024, the agency expanded into other complex industries including healthcare, financial services, and transportation, providing end-to-end marketing programs that turn sophisticated goals into clear results. A three-time honoree of the Inc. 5000 Fastest Growing Companies, Yeager has earned more than 75 awards for marketing excellence from organizations such as the American Marketing Association, the American Business Association, the MarCom Awards, Chief Marketer, and the Business Journal’s Best Places to Work. Learn more at www.yeagermarketing.com.
