If you’re like us, your inbox receives a lot of marketing related content. And some of it is helpful, but there is also a lot that just isn’t. So we decided to build something that we thought would be incredibly useful for people that market technology products or services. It’s called the Big Idea. Our purpose in this blog is to give you instantly usable information and insight that can’t be found anywhere else. The Big Idea is extremely relevant, thought provoking and purpose built for marketers in the tech space.