SCOTTSDALE, Ariz.— Yeager Marketing, a leader in integrated marketing for B2B technology companies, is offering reformatted variations of some of their most effective campaign offerings to give IT-focused marketers in the channel an alternative to conferences and in-person events canceled due to COVID-19. These solutions can be implemented by partners with existing marketing funds or can be provided as a turnkey solution to a supplier’s partners by Yeager.
“With the current shift away from live events, our clients are asking for partner programs that repurpose event budgets and deliver meaningful results,” said Renee Yeager, CEO of Yeager Marketing. “We took our most popular and best performing channel marketing activities and pivoted them to be effective as 100% online experiences. These programs are great alternatives for budgets historically spent on trade shows or other in-person marketing events and help move partners towards digital activities that are more measurable and cost-effective.”
The customizable event alternative packages offered by Yeager include: