What’s Working for B2B Tech Marketers in 2022

Last year was filled with critical shifts in the B2B technology marketing industry. Longer sales cycles brought on by the pandemic and evolving buyer demands and strategies brought on, in part, by a near fully remote workforce, have forced marketers to take a good look at what is and what is not working in a post-pandemic environment.

In fact, Gartner’s Future of Sales research notes that by 2025, 80% of B2B sales communications and interactions will happen within digital channels. The shift in buying behaviors means marketers have to adapt to how buyers prefer to receive information and how they want to purchase.

In this eBook, Yeager Marketing highlights what is working in the B2B tech industry when it comes to marketing strategies, content marketing, and marketing campaigns. It also offers tips and takeaways on how you can level up your brand’s marketing message.