During the third quarter, the Yeager Marketing Team partnered with the Phoenix Rescue Mission as part of our Aim Higher initiative. According to a PIT (Point In Time) report that was conducted in 2020, on any given night, at least 7,419 people experience homelessness in Maricopa County – an increase of 11% from the previous year. Nearly 51% of those individuals are unsheltered and living on the streets.
The Phoenix Rescue Mission has a program dedicated to reaching Arizonans on the street called the Hope Tote initiative. Hope Totes are filled with necessities such as food, hygiene products, and in the winter months, gloves and hand warmers. The Phoenix Rescue Mission then deploys their “Hope Coach” to the streets of the Valley to deliver the packages to men, women, and families without shelter. This delivery method allows the Mission to reach individuals who may not otherwise be able to take advantage of their services.