Marketing is in disruption. Between advancing technology and the data now available to marketers, it can be difficult to stay on top of it all. In this issue of The Big Idea, learn how you can make the most of marketing in flux and why disruption may be the right environment for you to shine.
Much of what we do as marketers is centered on WHAT we sell, write and present, and HOW we do it all. Dig in to this issue of The Big Idea to find out why we think it’s the WHO we market to that matters most, and how you can make it a top priority in your marketing efforts to drive better results
It is easy to fall into the trap of repeating the same marketing tactics beyond the point of diminishing returns. More of the same isn’t always better – often, better delivers more.
To create meaningful, lasting connections with buyers, we tech marketers need to identify the authentic joy brought by our products and services, and communicate that emotion…