SEO and 404 Errors
It’s impossible to completely eradicate 404 errors, but it’s important to crawl your site(s) for 404 errors on a regular basis. Whether they’re the result of site design changes, removing content, or an incorrect (usually misspelled) inbound link, 404 errors tell site visitors “What you thought was here, well, it isn’t.” It’s frustrating and sends users back to search for the information elsewhere, resulting in increased bounce rates and reduced time spent on your site, both of which negatively impact SERP prospects.
SEO is Both an Art and a Science
Ultimately a company’s website serves to inform existing and prospective customers. Don’t let beauty–in the form of slow-loading, distracting images–impede consumption (and SEO performance) of content. Designers must, in Weber’s words, “ … strike a balance with your SEO partner … you do have to account for both.”
Hear our full interview with Ron Weber, listen to the latest installment of the Top 3 for Tech Marketers podcast.