Reason #1: Buyers expect you to know what they want, and modern technology enables you to do so
There is a lot of talk around what a B2B marketing tech stack should look like. It usually comes down to cost, your company’s individual goals and what is realistic to maintain and execute on properly. That being said, the marketing technology industry is growing. In fact, recent studies have shown that the annual tech spend is surpassing ad buys.
So how can new technology help you get to know your customers? There are the solid go-to’s that many marketers employ: CRM, marketing automation, Google Analytics, etc. However, there are some very exciting technologies newer to the market that can help marketers up level their efforts.
At Yeager, we are excited to see where the evolution of predictive marketing takes the industry in the next few years. Companies like EverString and Mintigo are empowering marketers with data science to make smarter marketing decisions. To put it simply, predictive can help you fill in missing gaps in your data to create more effective, highly personalized communications – all based on predicting the customer’s behavior. In fact, a recent Forrester and EverString study shows that predictive marketers are 2.9 times more likely than retrospective marketers to have higher revenue growth than the industry average.