Yeager developed a paid media campaign with ads targeted to companies in select industries and geographical regions. A series of 9 ads and 3 landing pages were created, specifically designed to engage viewers with existing Vion content. Each landing page supported 3-4 content assets that dynamically changed the featured content based upon which ad the customer clicked on. All pages were tagged for Google Analytics and incorporated HotJar to track landing page behavior, which helped us to adjust page layout and content to audience preferences. Campaign reporting was tied to a Data Studio Report for close, on-demand monitoring week to week. As part of the campaign, Yeager tested 3 channels including Google Paid, LinkedIn and Facebook, as well a retargeting.