Project Description

ViON Hitachi
Paid Advertising

Client

ViON

Capabilities

Paid Advertising

The Challenge

ViON Corporation is a cloud service provider with over 40 years of experience designing and delivering enterprise data center solutions for government agencies and commercial businesses. The company provides a large portfolio of IT as-a-Service, including infrastructure, multi-cloud and artificial intelligence (AI) solutions. The ViON team was looking to engage with new clients in the commercial space and turned to Yeager to help them build awareness and generate leads for their ViON + Hitachi solutions, as well as their online Marketplace.

The Solution

Yeager developed a paid media campaign with ads targeted to companies in select industries and geographical regions. A series of 9 ads and 3 landing pages were created, specifically designed to engage viewers with existing ViON content. Each landing page supported 3-4 content assets that dynamically changed the featured content based upon which ad the customer clicked on. All pages were tagged for Google Analytics and incorporated heat-mapping and behavior analytics to track landing page performance, which helped us to adjust page layout and content to audience preferences. Campaign reporting was tied to a custom online dashboard report for close, on-demand monitoring week to week. As part of the campaign, Yeager tested 3 channels including Google Paid, LinkedIn and Facebook, as well a retargeting.

Yeager created several LinkedIn ads enticing ViON customers to learn more about the power of ViON Marketplace.

The Results

Through our testing approach, we were able to quickly determine that LinkedIn was the top performing channel and optimize the ad spend to focus on these highly engaged and targeted prospects. As Yeager continued to adjust and optimize the program, the campaign achieved a run rate that consistently yielded 5-6 very qualified leads per day. The campaign hit its goal a month sooner than the anticipated end date ending with 70+ new leads for the ViON team.