Capitalizing on the surging popularity of generative AI to demonstrate powerful capabilities sought after by call centers
With AI at the heart of innovation across industries, it’s increasingly challenging to cut through the noise. Cresta was producing impressive results for its Fortune 1000 customers, but there was still significant opportunity to be had—their AI-powered platform was purpose-built to serve any company with a call center. They needed an effective way to introduce the powerful capabilities of Cresta’s platform and portfolio to a broader audience.
Execute SEO quick wins to improve search engine results and optimize metadata, schema, and on-page content to improve site rankings.
Emphasize thought leadership through organic social media campaigns featuring case studies, webinars, content curation, and educational posts.
Target a precise audience on a monthly cadence with a sponsored LinkedIn campaign to build awareness without breaking the bank.
Couple a LinkedIn conversational ad campaign with an emailed executive door opener to reward prospects for exploring innovative solutions.
Bring AI and innovation to life with campaigns centered on a white-hot, of-the-moment topic supported by tactics proven to drive results.
Entice savvy buyers to explore Cresta with targeted campaigns and messaging that ground AI in their world.
Entice savvy buyers to explore Cresta with targeted campaigns and messaging that ground AI in their world.
The early success we saw from our organic SEO and social media awareness-building activities laid the foundation for a more targeted pipeline-building campaign launched in June 2023.
No longer noncommittal, Cresta’s target audiences on LinkedIn and Twitter pushed engagement up 43% in just one quarter, and the company gained 1,000+ new followers.
By executing strategic marketing initiatives, not only did people find and explore Cresta’s offerings, they turned into valuable leads. Click through rates grew 59% on LinkedIn and 38% on Twitter.
If you didn’t know who Cresta was, you weren’t going to find them with an Internet search. With innovative solutions applicable to any company with a contact center, they needed a way to target customers beyond those that were already getting exceptional results from their AI platform and portfolio. Yeager’s organic SEO and social media campaigns complemented paid campaigns that targeted deeply researched decision makers by demonstrating precisely how AI innovation could improve their business—and their bottom line.
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