Reimagining a startup brand with messaging and creative design that supports the needs of a high-growth tech innovator.
Data storage isn’t sexy, but it can be powerful, rugged, and perfectly designed for industries that capture the imagination–or simply those that need a reliable way to transport and analyze data from challenging edge locations. Tsecond needed a brand identity to match, one that combined swagger, sophistication, and ease of use in equal measure to command attention and convey authority to those at the forefront of innovation themselves
Explore a design continuum ranging from the technology-centric to disruptors in far-flung industries to develop an “insider outlier” visual persona.
Develop a selection of options centered on defined brand criteria and demonstrated across assets to drive a fast, yet confident, decision.
Deliver a full brand identity package ranging from a new logo and tagline to a color palette, patterns, fonts, graphics, imagery styling, and more.
Focus the brand message on intriguing use cases that made the company unique amongst its competitors—and the functionality that made them innovators.
Produce a sizzle reel that reimagines a simple-looking product as a powerful tool that enables users to do what they’d dreamed of but hadn’t had the technology to achieve.
Tsecond showcases its powerful solution for industries as varied as ocean exploration, filmmaking, and air travel.
Tsecond showcases its powerful solution for industries as varied as ocean exploration, filmmaking, and air travel.
Produce a sizzle reel that reimagines a simple-looking product as a powerful tool that enables users to do what they’d dreamed of but hadn’t had the technology to achieve.
Thoughtful design and use case-centered messaging emphasize the product’s powerful combination of form and function, bringing out the innovative spirit in Tsecond and its customers alike.
Priority deliverables enabled Tsecond to make an immediate and powerful impression with buyers and investors via a unified brand across their website, trade show collateral, and social media accounts.
With a robust, recognizable brand identity and new way of telling its story, Tsecond continues to build brand awareness and boost its credibility as an innovator and disruptor.
Tsecond’s game-changing solution for capturing, processing, transferring, and storing data is rugged, portable, easily deployable, and incredibly powerful, but it looks like a nondescript black box. Neither the company’s brand nor the name of its flagship product—the Bryck®—conveyed that intuitively. Yeager’s multifaceted approach to brand identity made the mundane memorable, enabling Tsecond to stand out in a commoditized market and stand apart from even the most established competitors.
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