The Challenge

The Veeam Field Marketing Team wanted to communicate their powerful value proposition working with partners and tell the stories of their customers’ successes in a way that would be engaging and comprehensive – making the most of the moments of engagement with a customer and giving them the opportunity to go deeper and learn more easily.

The Solution

Working in collaboration, Yeager and Veeam created a series of Customer Reference Books, including this one created specifically for VMware that highlights the Veeam + VMware partnership and value proposition to customers. The deliverable was provided print-ready, as well as in digital format for both Veeam and VMware marketing and sales teams to use in their global markets.

The Results

The asset provides a clarifying overview of the partnership between the companies, as well as the value proposition their solutions bring to market when used together. In less than a year, the campaign generated 936 responses and 353 leads. It also received more than 1,400 page views, with an average view time of nearly 10 minutes.