Yeager created an integrated 3D executive-door-opener program with the focus driving sales meetings for Pure Storage sales representatives. A custom developed and branded box was mailed out that included a personalized sales letter to the prospect, along with a case for Bose sound-cancelling headphones. If the prospect agreed to meet with Pure, the rep would bring the Bose QuietComfort headphones to thank them for their time. Also included in the program was a coordinating email with the same look and feel that Pure sent to all contacts if phone contact wasn’t made after a week, as well as a landing page where recipients of the mailer could request a meeting.
Yeager supported global implementation for the project to contacts throughout the EMEA and APAC regions. Due to tax concerns and increased shipping costs, fulfillment for international markets was handled locally.