Headquartered in Germany, ngena (next generation network alliance) provides a global platform that merges the local networks of all the company’s global telco partners, forming a single Software-Defined Network (SDN). Leveraging the advantages of virtualization technology and automation, ngena facilitates a flexible end-to-end configuration and provisioning of all services, thereby enabling local alliance partners to deliver consistent data connectivity services to their enterprise customers on a global scale.
The ngena solution is built on Cisco technology, and in 2019 they formalized their Cisco partnership. As part of this elevated partner level, ngena was invited to participate in Cisco IMPACT, an annual 4-day event in Las Vegas that attracts more than 18,000 Cisco sellers – including sales representatives and reseller partners. ngena would have a simple white wall-style space with a TV monitor and a pedestal – the same as the other partners who would be exhibiting. Cisco does not allow any giveaways or handouts at the booth. Wanting to have a big impact at the very large and session-packed event, Alisha Attarwala, Senior Marketing Manager at ngena, approached Yeager to help them execute a unique strategy to get attention and drive traffic to their booth. “It was fantastic working with Yeager’s team to brainstorm, design, and execute a highly impactful digital campaign that drove positive attention towards ngena’s brand at Cisco IMPACT – exactly what we aimed!”