Headquartered in Germany, ngena (next generation network alliance) provides a global platform that merges the local networks of all the company’s global telco partners, forming a single Software-Defined Network (SDN). Leveraging the advantages of virtualization technology and automation, ngena facilitates a flexible end-to-end configuration and provisioning of all services, thereby enabling local alliance partners to deliver consistent data connectivity services to their enterprise customers on a global scale.
The ngena solution is built on Cisco technology, and in 2019 they formalized their Cisco partnership. As part of this elevated partner level, ngena was invited to participate in Cisco IMPACT, an annual 4-day event in Las Vegas that attracts more than 18,000 Cisco sellers – including sales representatives and reseller partners. Ngnea would have a simple white wall-style space with a TV monitor and a pedestal – the same as the other partners who would be exhibiting. Cisco does not allow any giveaways or handouts at the booth. Wanting to have a big impact at the very large and session-packed event, they approached Yeager to help them put a strategy together to get attention and drive traffic to their booth.