In order to incite enthusiasm with sales reps across the globe while equipping partners with the tools and information they would need, Yeager’s creative and strategic teams worked together with NetApp to conceptualize the All-Star Challenge. Based within a microsite, this “sales blitz in a (digital) box” covers all aspects of training, incentives and implementation in a fun and engaging one-day push. Wrapped within the microsite’s global sporting-event theme, the All-Star Challenge encourages partners to register by simplifying the sign-up process. Once engaged, partners receive competition-themed getting-started guides, contact list instructions, activity tracking spreadsheets, prize recommendations and more. The site provides all the partners need to plan and execute their calling day, from nurture campaign tools to social media posts to call scripts. They can even order fun incentive kits that include banners, sports balls, foam fingers, stickers and goal nets to energize the sales reps and get them into the spirit of the challenge. Yeager also customized the digital and physical collateral for the partners and provided email lists to help them expand their reach.