Yeager worked with Fund EZ first on messaging and visual brand, which gave us the foundation for the website overhaul. Messaging used our proven process to outline the company value proposition, key message pillars and proof points to support each pillar. The visual brand included a new company logo, color palette, typography, iconography, patterns and an image library that better represented Fund EZ’s non-profit customers.
For the website update we rethought the site navigation and page structure to bring more attention to the attributes of Fund EZ’s software for their non-profit customers, as well as the add-on modules for specific accounting needs such as Medicare, fundraising and foster care.
While the website was being worked on, we developed 2 thought leadership assets that would be used to identify leads for website visitors, as well as for planned marketing efforts.