We built a visual theme and associated headline messaging for the NetApp Global Data Visionary Loyalty Program with the goal of helping sales and channel partners shift the customer conversation to customer value and offer defined guarantees and promises as another aspect of doing business with NetApp.
The primary goal of the video bumper was to build both awareness of and excitement for the new consumption model offering, establish a consistent visual identity for the program both internally and externally, align with partners, and distinguish Keystone assets from those tied to other products and programs offered.
This specific element of the program would visually communicate to internal personnel and external customers and prospects the Keystone value proposition message of:
- Buy with confidence
- Run with ease
- Evolve to any cloud
NetApp wanted to instill confidence and a sense of investment protection for their customer’s lifecycle storage and data management needs. That drove the creative development of this 11-second video, which uses carefully synced audio and video in an intricate design. The power button represents the cloud and its inherent reliability, with a variety of elements moving around the periphery of the button to symbolize the multitude of items people place in the cloud. Bottom line: Without Keystone, you’re powerless. With Keystone, everything comes to life.