Developing a new company identity, product brand or refreshing an existing one? Yeager can help guide your brand development. We gather input from stakeholders and buyers, as well as from the competitive landscape.
We work with you to develop customizable branding packages with deliverables such as logos, color palate guides, supporting images and fonts, brand standards guides, as well as animated or audio logos. All to position your initiative for success.
Corporate Branding / Identity
Current brand review
We bring fresh eyes to your existing branding and make recommendations on what should remain, what can be improved and what can be added.
We capture the perspectives of key stakeholders (internal and external) to understand likes, dislikes, and get perspective on goals of the updated brand.
Competitive landscape positioning
Others are vying for your buyers’ attention. We study your competition to identify brand elements that will stand out in the crowd.
Mood board development
Our creative team develops mood boards that holistically showcase all of the elements of the brand for review.
The brand is in the details. That’s why we develop a comprehensive brand guideline that provides usage instructions for all of the elements of the brand from color palette, typography and images to design elements/patterns, and iconography. Real-world examples of executions of the brand help ensure a smoother more effective implementation.