Social Media Marketing

Humanize Your Brand

Yeager produces award winning social campaigns with content your buyers will want to engage with and share. We help you pinpoint your target audience, tune into what will get their attention, and then inspire interest and action. Our program strategies are architected to perform across different platforms while working well in each specific social channel.

Learn More

The internet is now humming with more than 4.5 billion users—that’s 60 percent of the world’s population—and 3.8 billion of those people are using social media. Both of those numbers will continue to grow, reinforcing the need for companies to have solid social media marketing strategies. Studies show that B2B C-level and VP-level buyers turn to social media when conducting pre-purchase research, so it’s critical for a company to take advantage of key social platforms.

Capabilities

LinkedIn Content and Ad Campaigns
Facebook Content and Ad Campaigns
Twitter Campaigns

Why is social media marketing important for B2B Tech companies?

Social media isn’t just lead generation; a good social media program also promotes a company as a thought leader, enhances SEO, and attracts top talent as well as potential investors.

Social humanizes B2B tech, which is often criticized as being impersonal. Social provides a mechanism for direct connections to customer and immediate access to public feedback.

Without a social strategy a company has significantly lower visibility within the technology industry, and that’s a competitive disadvantage.

Our Process

Social Strategy

You’ll receive a comprehensive plan that defines the desired outcomes, specific personas and measurable objectives, and then diagrams a path for target audiences to consume content, from their first touch to active engagement.

Compelling Creative

Our social programs include fresh, original content combined with eye-catching visual and interactive designs that form an emotional connection with your audience and encourage clicks.

Editorial Calendar

You’ll receive an editorial calendar that documents activity across all of your social channels.

Ongoing Analysis

We provide meaningful data and easy-to-read reports that ensure you can optimize and adjust your content and calendar to drive even deeper engagement.

Implementation Options

Choose from a fully managed program including posting, social listening, and post amplification, provided within a pre-set budget, or a DIY program that can be implemented by your internal team.