Why is social media marketing important for B2B Tech companies?
Social media isn’t just lead generation; a good social media program also promotes a company as a thought leader, enhances SEO, and attracts top talent as well as potential investors.
Social humanizes B2B tech, which is often criticized as being impersonal. Social provides a mechanism for direct connections to customer and immediate access to public feedback.
Without a social strategy a company has significantly lower visibility within the technology industry, and that’s a competitive disadvantage.