Paid Digital Ads

Target, Implement and Optimize

Whether you need to launch a new campaign, or enhance an existing one, we can be as comprehensive as you need us to be. Driven by a deep understanding of how to outperform your competitors with strategic targeting and messaging to buyers, we help you implement and optimize campaigns that continually drive new business.

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Paid digital marketing has unparalleled tracking capabilities so, marketers who invest the time and effort to develop comprehensive digital advertising strategies are able to tap into their target audiences with near surgical precision and adjust campaigns and assets based on performance analytics.

Capabilities

Digital Audits
Google Paid Programs
LinkedIn Paid Ads

Why is paid digital advertising important for B2B Tech marketing?

Google is responsible for 90% of all searches in the US.

Retargeting improves lead conversion substantially, making it 70% more likely previous visitors will become paying customers, increasing average conversion rates 147%. (ReadyCloud.com)

Marketing budgets for paid ads on social channels are steadily increasing. According to the latest CMO survey, social media advertising budgets increased by 32 percent in 2018, and will almost double by 2023.

Our Process

Digital Audits

We get clarity on current infrastructure, existing program effectiveness, competitors shortcomings to exploit, start-stop-continue recommendations, and gain insight on target audiences (demographic / geo) and high potential channels.

Audience Profiling

We develop sets of potential buyers, targeting different aspects of their attributes and behaviors. We set goals for how success will be achieved.

Implementation

We build action-inspiring ads that drive to high converting landing pages. We deploy cutting edge reporting structure to insure we learn and adapt.

Optimization

We test creative, copy, profile types and different ad strategies with the goal of continually improving lead quantity and quality.