Why is paid digital advertising important for B2B Tech marketing?
Google is responsible for 90% of all searches in the US.
Retargeting improves lead conversion substantially, making it 70% more likely previous visitors will become paying customers, increasing average conversion rates 147%. (ReadyCloud.com)
Marketing budgets for paid ads on social channels are steadily increasing. According to the latest CMO survey, social media advertising budgets increased by 32 percent in 2018, and will almost double by 2023.