Experiential or event marketing is proven to increase brand awareness, and gives marketers a captive audience, but the most effective even marketing efforts go beyond a high-top table with brochures and branded trinkets. When event marketing is done right a company manages to connect with attendees in exclusive sessions and VIP events during the conference, then use the data gathered in broader marketing efforts undertaken post-event.
Capabilities
Event in a Box
Event Branding
Event Presentations
Why is event marketing important for B2B Tech companies?
Events help humanize tech brands. 95% of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world (Event Marketing 2018 Benchmarks and Trends report)
Event marketing extends brands virally because 8 out of 10 people who take part in experiential marketing pass their experience on to others by social media or other means.
Events support an omni-channel strategy to such an extent that 80% of B2B marketers believe live events are a critical to a company’s success (Bizzabo).
Our Process
Get Clarity on Audience / Define Goals and Objectives
Together we help shape how the event will draw the right attendees and achieve specific goals to optimize your investment.
Develop Theme and Branding
Our goal is to bring energy into the experience. We help package your event to be visually interesting, compelling to attend and easy for your or your partners to execute (in a box). We can also provide turnkey event management services.
Produce Supporting Materials
We provide highly relevant and content rich support for your event. Our aim is to produce materials that attendees will find valuable, informative, and well worth attending the event, in and of themselves.
Create Post Event Follow Up
We provide highly relevant, easy to implement knowledge to help further important marketing decisions.
Ready to upgrade your next event?
Contact us for a free project consultation.