Why is event marketing important for B2B Tech companies?
Events help humanize tech brands. 95% of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world (Event Marketing 2018 Benchmarks and Trends report)
Event marketing extends brands virally because 8 out of 10 people who take part in experiential marketing pass their experience on to others by social media or other means.
Events support an omni-channel strategy to such an extent that 80% of B2B marketers believe live events are a critical to a company’s success (Bizzabo).