Channel Marketing

Recruit, Enable and Accelerate

The channel is uniquely challenging. Whether you need to recruit new partners, get existing partners more engaged, or enable them to sell more with lead generating campaign or selling tools, Yeager has best practice solutions that can make the difference.

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Developed from over a decade of working with leading suppliers and high performing VARs, we help you implement game-changing, proven strategies that deliver meaningful and measurable results.


  • Partner Acquisition

  • Partner Enablement

  • Channel Partner Lead Generation Campaigns

  • Channel Sales Incentive Programs

Our Process

Channel Recruitment

Yeager helps you build your channel program with active, engaged partners that align their services to your solution.

Channel Sales Enablement

We arm your team with internal tools (battle cards, scripted presentations) or customer-facing materials (product briefs, case studies).

Channel Marketing Programs

We help you grow channel revenue with co-branded marketing campaigns – integrating email, social, ABM tactics, and event marketing. These programs can be implemented by your partners or delivered on their behalf by Yeager. Our service level can scale from providing team support to turnkey projects, from ideation to reporting.

Channel Incentive Programs

These programs engage channel sales partners and inspire them to focus on your products and solutions with smart, creative, and highly-effective sales incentives.

Client Work

NetApp AllStar Challenge

Case Study

ePlus Star Wars Customer Event

Case Study

HyperScale Appliance Partner Launch Program

Case Study

Want to activate or energize your channel?

Contact us for a free channel program consultation.

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Let’s make something great together.