What’s in an EDO?
EDOs are integrated campaigns that are targeted, attractive and intriguing. They prime the prospect with enticing emails, and then follow up with a direct-mail package that contains a short, personalized message and a small gift. The packaging is designed to persuade. It describes your solution in a high-level, yet direct way, and drives the addressee to schedule an appointment with a sales representative. As a bonus for scheduling, the EDO promises a higher-value item as a gift after the appointment.