Positioning is the cornerstone of both an effective marketing strategy and brand image because it establishes how a company wants products or services to be perceived by target audiences. This is critical to differentiation in crowded markets where it can be difficult for consumers to see any substantial difference between companies vying for their attention.

The Yeager Marketing approach to client positioning is to engage and align all stakeholders on the target audience(s), then establish what the product or service delivers and how it’s differentiated from competitors. This exhaustive process ensures clients get best-in-class campaigns, content, and brand identities that resonate with end users.