Planning & Positioning

With more options than ever it can be difficult to find the right mix of marketing initiatives that position your company for success.

We have a best practices approach for every project, developed from years of working with leading tech organizations like yours. Whether your needs include message development, branding that stands out, complex digital strategies or high-touch campaigns, Yeager helps you navigate your marketing choices to deliver the best strategy with the highest return on investment.

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Marketing Plans & Research

Your buyer is our preoccupation. So when we work together to develop plans for new marketing or product launches, we help you research how your buyers discover and decide about solutions like yours. We also help you align overall company goals such as revenue growth and customer retention with more specific marketing objectives. This yields action oriented, measurable, flexible plans that are aligned to results that matter to everyone in the organization.

Capabilities

  • Marketing / Promotion Plan Development
  • Vertical Market Research
  • Competitor Research
  • Persona Development

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Our Process

  • Interviews

    We capture internal and external perceptions from stakeholders, customers and prospects.

  • Research

    To understand the market and predicted trends, we incorporate relevant 3rd party research into the shaping of any strategy.

  • Analysis and insight

    We provide highly relevant, easy to implement knowledge to help further important marketing decisions.

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Branding

Developing a new company identity, product brand or refreshing an existing one? Yeager can help guide your brand development. We gather input from stakeholders and buyers, as well as from the competitive landscape. Our creative team then works with you to develop customizable branding packages with deliverables such as logos, color palate guides, supporting images and fonts, brand standards guides, as well as animated or audio logos. All to position your initiative for success.

Capabilities

  • Corporate Branding / Identity
  • Product Branding

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Our Process

  • Current brand review

    We bring fresh eyes to your existing branding and make recommendations on what should remain, what can be improved and what can be added.

  • Stakeholder interviews

    We capture the perspectives of key stakeholders (internal and external) to understand likes, dislikes, and get perspective on goals of the updated brand.

  • Competitive landscape positioning

    Others are vying for your buyers’ attention. We study your competition to identify brand elements that will stand out in the crowd.

  • Mood board development

    Our creative team develops mood boards that holistically showcase all of the elements of the brand for review.

  • Brand guideline

    The brand is in the details. That’s why we develop a comprehensive brand guideline that provides usage instructions for all of the elements of the brand from color palette, typography and images to design elements/patterns, and iconography. Real-world examples of executions of the brand help ensure a smoother more effective implementation.

Client Work

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Messaging

Is your message getting through to buyers and prospects? Or does it sound like all the other noise out there? The right messaging platform can help open doors to new market segments, cement existing relationships and drive deeper value into every communication, both internal and external.

Yeager helps you craft key messages and value propositions at the company level, as well as for specific products or service offerings. Our approach, evolved and perfected over a decade, helps you clearly articulate how you address the challenges of your target market and get the entire organization aligned on how to speak to them.

Capabilities

  • Messaging Frameworks
  • Value Proposition Development
  • Executive Presentation Development

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Our Process

  • Core value proposition

    The tech space is more crowded than ever. So your most dominant message must be strong. The core value proposition is the high-level, overarching message that succinctly defines your solutions and differentiates your capabilities.

  • Supporting messages and proof points

    Go deeper into the “how” and “why” of your company. We craft these statements to properly position the specifics of what you offer and provide compelling details around why customers choose your products or services.

  • Capabilities-focused messaging

    Communicate your capabilities. Through focused messaging, we articulate the capabilities that make you relevant, from vertical market expertise to unique offerings and differentiating services or certifications.

  • Persona and audience-oriented messaging

    We develop key messages based on predetermined personas such as C-level executives, line-of-business buyers, or IT managers and directors. We can also create audience-oriented messages that speak directly to designated target groups, such as conference attendees.

  • Copy blocks

    Take the mystery out of messaging with copy blocks in 25, 50 and 100 word increments your team can use word-for-word in PR and marketing efforts.