Build a Site to Inform and Amaze
75% of web visitors will judge your company’s credibility based on your website. Yeager helps you build visually striking and impactful websites that achieve your KPIs. Our proprietary best-practice website build process keeps all of the stakeholders aligned with thoughtful considerations for content, user experience, persona pathways, and reporting.
In 2020 there are 543 million active websites, and 6.3 billion Google searches every day. Those two numbers alone convey the importance of a best-in-class web experience for any company that wants to win the hearts and minds of consumers. Potential customers are quick to judge a company based on a website alone, so it’s critical to employ best practices for SEO, UX, mobile-friendliness, analytics and other factors.
Web Strategy and Site Building
Website Maintenance and Optimization
Landing Page / Microsites
Why is a high-performance website important to marketing B2B Tech companies?
Websites are a tech company’s front door and play a critical role in a client’s (or potential client’s) first impression. Judgements of a company’s credibility are 75% based on the company’s website design. (Web Credibility Research – Stanford University)
Poor websites are a non-starter. As much as 38% of visitors will stop engaging with a website if the content or layout is unattractive (Adobe), and 88% of online visitors are less likely to return to a site after a bad experience. (The Gomez report, Why Web Performance Matters)
Your company is invisible without a strong site. B2B buyers—62% of them—say a web search is one of the first three resources they use when researching solutions, and 71% of those researching start with generic, unbranded search terms rather than looking for a specific company. (B2B buyers survey, DemandGen)
Research and Strategy
We define goals and preferences for the website to best showcase your value. We also identify required assets, functionality, KPIs, and timeframes for delivery.
At Yeager, we start with copy to ensure the site is designed to showcase your unique value proposition. At this stage, we provide wireframes that include content and functional requirements for each page.
Our designers craft your site to feature your brand standards or we can create a look and feel upgrade. We bring your content to life through visuals that speak to your audiences and a structure that enables an intuitive experience.
Our development team uses the approved sitemap, wireframes and design templates to build the site for a live audience. To maximize activity on the website, Yeager can work with your team to seamlessly integrate existing systems such as CMS, Marketing Automated System, Salesforce, etc. We also offer maintenance and support programs to help you keep the site current, secure, and running efficiently, along with monthly hosting and dashboard reporting via Google Data Studio.
Once we are aligned on the website strategy, we move forward with development of the website. This includes creating final website copy, final template designs and the final build of the website with all site requirements implemented as outlined in the website strategy.
Development, Integration and Reporting
Our development team uses the approved sitemap, wireframes and design templates to build the site for a live audience. To maximize activity on the website, Yeager can work with your team to seamlessly integrate existing systems such as CMS, Marketing Automation Systems, HubSpot, Salesforce, etc. We also offer maintenance and support programs to help you keep the site current, secure, and running efficiently, along with monthly hosting and dashboard reporting.
Ready to build a website that gets results?
Contact us for a free digital audit.