Why is a high-performance website important to marketing B2B Tech companies?
Websites are a tech company’s front door and play a critical role in a client’s (or potential client’s) first impression. Judgements of a company’s credibility are 75% based on the company’s website design. (Web Credibility Research – Stanford University)
Poor websites are a non-starter. As much as 38% of visitors will stop engaging with a website if the content or layout is unattractive (Adobe), and 88% of online visitors are less likely to return to a site after a bad experience. (The Gomez report, Why Web Performance Matters)
Your company is invisible without a strong site. B2B buyers—62% of them—say a web search is one of the first three resources they use when researching solutions, and 71% of those researching start with generic, unbranded search terms rather than looking for a specific company. (B2B buyers survey, DemandGen)