Video marketing’s popularity continues to grow at a steady rate year-over-year, driven by the increasing amount of time people spend watching online video. As more people spend more time watching videos online, either on mobile devices or televisions, the potential ROI for marketing investment increases, too. That’s why marketers are continuing to invest in video, or even increase their video marketing spend.
Why is video marketing important for B2B Tech companies?
Not only is video the most adopted strategy for tech marketers, but 68% of marketers in technology companies plan to adopt video marketing, more than any other strategy (Spiceworks Dec 2018).
Video drives lead conversion. In fact, according to HubSpot, videos on landing pages increase conversions by 86%. Plus, the average user spends 88% more time on a website with video than those without one (Marketing Profs).
Video helps simplify complex technology value propositions, helping viewers retain 95% of a message communicated via video versus 10% retention when communicated via text (Insivia).
Set Objectives – Identify Leverage Strategies
Align on how video translates into business value and to specify as many ways as possible to leverage the asset.
Match the video style (interview format, motion graphics, animated explainer) to what is most consumable for the target audience(s).
Script and Storyboards
Document and design each scene, creating persuasive dialog with high-impact graphics and animations.
Develop Promotional Strategies
Explore and choose the best ways to engage the viewer in a conversation that increases their propensity to become buyers.
Report and Optimize
Gather relevant metrics on views and engagement that further important marketing decisions.
Not sure where to get started?
Contact us for a free video project consultation and scope.