Not only is video the most adopted strategy for tech marketers, but 68% of marketers in technology companies plan to adopt video marketing, more than any other strategy (Spiceworks Dec 2018).
Video drives lead conversion. In fact, according to HubSpot, videos on landing pages increase conversions by 86%. Plus, the average user spends 88% more time on a website with video than those without one (Marketing Profs).
Video helps simplify complex technology value propositions, helping viewers retain 95% of a message communicated via video versus 10% retention when communicated via text (Insivia).