Sales Materials

Help your Story Sell

We help produce effective sales materials that tell a persuasive story of why your solution is the right choice. From focused solutions briefs to case studies that align to buyers interests, we help your sales team position your solution in a powerful and effective format.

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Even the best website in the world doesn’t eliminate the need for detailed, branded sales materials. High-quality printed materials are a great way to rise above digital noise and give consumers something to engage with when they’re not sitting at a computer. Some sales materials, especially ones heavy on speeds and feeds, aren’t inherently mobile-friendly, and much easier to consume in a larger, printed format.

Capabilities

Solution Briefs / Datasheets
Case Studies
Sales Presentations

Why are sales materials important for marketing B2B Tech companies?

Most sales tools—60-70% of that created by marketing–are never used by sales associates (SiriusDecisions).

Sales team members expend time and energy—more than 30 hours per month–searching for or creating their own marketing collateral (AMA).

Informative presentation tools help sales become trusted advisors to their contacts, who in turn sell the company’s benefits to other internal decision makers, and ultimately establish trust between the seller and buyer.

Our Process

Buyer Process Mapping

By clearly understanding your buyers’ process for purchasing and the most common decision making units we map out a prototype buying scenario.

Win / Loss Discussions

We perform internal or external interviews to capture common obstacles in the sales process that could be overcome with sales tools.

Tools Evaluation

Yeager helps sharpen existing sales tools to overcome the identified objections and identify new tools needed to increase wins.

Build and Optimize

We deliver polished and pointed presentation tools for the sales team that are effective, easy to use and continually optimized.