Why is content syndication important for B2B Tech companies?
IT Decision Makers consume up to 17 pieces of content to help inform purchase decisions (Spiceworks 2019)
IT decision makers, not business decision makers, typically help determine need, evaluate solutions and vendors, make recommendations, and ultimately implement and manage new technology. Vendors must influence them or be left off the recommendations list. (Spiceworks 2017)
Content syndication leverages the significant investment in developing B2B content by expanding reach to a larger audience.