As an alliance marketer, it’s easy to get overwhelmed by the details of bringing two brands together.
Constant facilitation, budget reconciliation and brand alignment seem like impossible goals when you have limited in-house resources. How do you make both companies happy and still meet your objectives?
You need allies to provide expert guidance and services, and who understand both your business and your alliance relationships. These are partners that bring ideas and solutions to you, and then execute them flawlessly.
We’ll work with your team and alliance partner to ensure:
- You have a concise, strong message to market
- Your plans are laid out in a clear-cut, focused marketing strategy
- All content and communications are aligned to the message
- Both companies are represented as agreed
- Brand guidelines are met