Many of MuleSoft’s partners do not have the marketing support to create or run their own MuleSoft focused campaigns. MuleSoft wanted to alleviate this pain point for partners MuleSoft created multiple turnkey campaigns for partners to either implement on their own or they could use concierge services run by Yeager Marketing.
Yeager Marketing worked with MuleSoft to create easy to edit templates for partners to run any campaign of their choosing. They also offered Concierge Services which allowed partners to reach out to Yeager Marketing to edit, setup and execute and report on a campaign without having to endure the lift on their own.
Yeager Marketing created a total of 6 different kits that MuleSoft uses as standard campaigns for within their portal for partners.
- Digital Transformation Kit
- Retail Kit
- Finance Kit
- Healthcare Kit
- Lunch and Learn Kit
- Executive Briefing Roadshow Kit
Among all of the partners, the campaigns have generated a substantial number of leads and performed very well with an average open rate of 8% and a clickthrough rate of 10%.