Build a foundation for what’s next.
It’s more challenging than ever to make informed, impactful business decisions that keep you ahead of the competition. It’s also more important than ever. Partner with an agency that works tirelessly to inform and develop smart strategies with you.
Our Research GPS offerings give you the insight to make smart marketing decisions. Whether you’re interested in a new go-to-market motion, targeting a different set of buyers, or want to see how you stand up against the competition, we help you get the insights you need to succeed.
When it comes to market research, we want to get really clear on the insights we’re looking for and the best approach, resources and effort to deliver on that objective.
Focus on the scope of the research and get clear on objectives, including the purpose and desired use.
Identify and source data options to inform the research including multiple, high-integrity targeted data sources and methods.
Explore relevant tools and resources to inform or validate findings including AI.
Explore our selected work samples to see how great ideas brilliantly executed can be a game-changer.
We’ll align with you to get clear on your target audiences, and then we’ll get to work building profiles of your buyers that enable marketers and sales teams to understand their pain points and preferences, communicate better, and accelerate connection.
Our competitor review solution does a deep dive into the companies you compete with most and gives you guidance on what they are doing well, how you can position differently, and where you can capture untapped opportunities.
We’ll work with you to get clear on your target growth markets and dig in to clarify the total addressable market, market segments, and how you can position your value proposition to target your best opportunities.
Market research helps you gather valuable insights about your target market, competition, and customer behaviors. It can inform future business decisions, help you manage risk, and measure success.
It varies per project and is dependent on stakeholder participation, among a few other factors. However, a typical market research project can take anywhere from three weeks to two months.
In short, we start with SME or stakeholder interviews, and then dive into competitor and market research. From there, we create a findings report to align with you, our client. The final product is a fully-designed report that breaks down everything that we learned.
Inform your stakeholders on how you plan to use this market research. Once they understand the value of the project, they’ll be more willing to help you through in-depth, open, and honest interviews.
There are many tools you can use for competitor analysis, including SimilarWeb or SEMRush for SEO. Do your research to find the one that best suits your needs.
Schedule a call to hear how you can leverage market research with our Guided Practice Solutions.
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Yeager helps you find the insights to develop informed, impactful marketing strategies that keep you ahead of the competition.
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