Ignite Your Brand and Drive Leads with a Powerful Campaign Solution

FUEL is a turnkey service that combines a brand campaign with targeted lead generation to ensure your business not only stands out in crowded markets but also connects with the right audience, delivering real results and measurable growth. Designed to drive impact, FUEL blends bold messaging, eye-catching visuals, and strategic demand generation—all in one streamlined package.

The Power of a Strong Creative Theme

To break through, you need more than just a good message—you need a creative theme that stands out, potentially disrupts, but always resonates. Marketing campaigns with a consistent theme are 23% more likely to be remembered, and when that theme connects emotionally, it can boost customer retention by up to 70%. With FUEL, we help you create a compelling, creative platform that sticks with your audience and keeps them engaged.

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Why You Need FUEL

Renee and Mark Yeager talk about why FUEL is what B2B marketers need now.

Struggling with Conversion? Here’s Why:

Overwhelming Competition

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61% of B2B marketers say they’re facing heightened competition. And with attention spans shrinking to just 8 seconds – making an impact has never been tougher.

Complicated Buyer Journeys

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70% of B2B buying decisions now involve four or more decision-makers. Plus, sales cycles have stretched by 22% in the past two years, making it harder to stay top of mind with buyers and close deals quickly.

Struggling to Differentiate

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58% of B2B buyers feel vendor content isn’t different enough from competitors, and 47% of marketers say maintaining brand visibility is a challenge.

What’s the FUEL Program?

FUEL is a complete package designed to elevate your brand and product campaigns. We combine strategic messaging, bold creative ideas, and expert execution to ensure your campaigns cut through the noise and get results.

Insight & Key Messaging

FUEL is a complete package designed to elevate your brand and product campaigns. We combine strategic messaging, bold creative ideas, and expert execution to ensure your campaigns cut through the noise and get results.

Market Message: Create a bold, unique positioning statement that stands out in your market.

Product Message: Highlight how your product or service delivers on the promise, making it clear why your audience needs it.

Campaign Theme & Assets

Marketing campaigns with a consistent theme are 23% more likely to be remembered, and when that theme connects emotionally, it can boost customer retention by up to 70%. We help you develop a big idea and then translate that into visuals, messaging, and assets that fuel your campaign from start to finish.

Stand-Out Visuals: Whether it’s ad creative, video content, or motion graphics, we design engaging visuals that capture attention and drive engagement.

Campaign Assets: We create a suite of high-quality, custom assets to support your campaigns, including assets such as:

Ad creative for every platform

Motion graphics and video clips

Email designs and templates

High-value assets like white papers and reports

Landing pages

Infographics that tell your story visually

Demand Generation Strategy & Execution

Reach the right people at the right time, while keeping your brand visible and actively driving leads. By blending brand-building with targeted outreach, we engage audiences early and keep them interested, guiding them toward action. This approach maximizes your campaign’s impact and return on investment.

Customized Demand Gen Strategies: We design targeted strategies that connect with your audience when they’re most ready to engage.

Flexible Execution: You can implement our strategies internally or let us handle it through our expert partners. Services include:

High-impact media buys at competitive rates

Comprehensive KPI reporting and performance tracking

Access to ABM platforms like 6sense and DemandBase

Seamless, multi-channel execution

Campaigns Powered by FUEL

Digitate

“Confidence is Power” campaign drives brand recognition and over 500 leads by targeting IT leaders and operations managers with tailored, persona-driven experiences.

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Skillable

“That’s BS - Before Skillable” campaign reshapes industry beliefs, driving measurable engagement and positioning the platform as a leader in hands-on skills validation.

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Logically

“Threat Factor” series and card game transforms cybersecurity education into an engaging experience, elevating brand awareness and positioning Logically as a market leader.

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Are You Ready to Go?

Schedule a call to see how you can accelerate your marketing success.

Ignite Your Brand and Drive Leads with a Powerful Campaign Solution

The Power of a Strong Creative Theme

Why You Need FUEL

Struggling with Conversion? Here’s Why:

Overwhelming Competition

Complicated Buyer Journeys

Struggling to Differentiate

What’s the FUEL Program?

Insight & Key Messaging

Campaign Theme & Assets

Demand Generation Strategy & Execution

Campaigns Powered by FUEL

Are You Ready to Go?

Complicated marketing is easier when you have the right guidance!

Are You Ready to FUEL Up?