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APPROACH

Here's what makes us different.

Proactive Prescriptive Pragmatic

Every Challenge

To avoid the pitfalls that derail projects and ensure that the full potential for every project is reached, we talk and think through projects and campaigns holistically from the start. Being proactive throughout, we often find ways to build on the momentum of a program, extending the life of the work to deliver even greater results.

Every Interaction

With each new client and every single proposal, we follow a unique process that goes much deeper than you might expect. Target markets, program goals, competitive landscape – we get it. Leveraging what we learn in an initial inquiry and our set of best practices, coupled with industry expertise, we bring world-class ideas and strategy to the table. For you, this prescriptive approach means tailored, optimized programs that are thought through, from beginning to end, every time.

Every Decision

Our goal is to be your partner of choice for all of your marketing initiatives. Therefore, we develop smart, well-conceived plans that are expertly implemented and built to achieve your goals, without over-engineering or making things complicated. And, we optimize our time and budget to bring the most impactful results.

Our Approach

Proactive

To avoid the pitfalls that derail projects and ensure that the full potential for every project is reached, we talk and think through projects and campaigns holistically from the start. Being proactive throughout, we often find ways to build on the momentum of a program, extending the life of the work to deliver even greater results.

Prescriptive

With each new client and every single proposal, we follow a unique process that goes much deeper than you might expect. Target markets, program goals, competitive landscape – we get it. Leveraging what we learn in an initial inquiry and our set of best practices, coupled with industry expertise, we bring world-class ideas and strategy to the table. For you, this prescriptive approach means tailored, optimized programs that are thought through, from beginning to end, every time.

Pragmatic

Our goal is to be your partner of choice for all of your marketing initiatives. Therefore, we develop smart, well-conceived plans that are expertly implemented and built to achieve your goals, without over-engineering or making things complicated. And, we optimize our time and budget to bring the most impactful results.

OUR VALUES

At Yeager we foster a culture of drive, creativity, and success through our values.

001 AL

Aligned

We are oriented to the goals of our clients and our company.

002 KN

Knowledgeable

We are committed to continuous learning about our craft and the industries we serve.

003 M

Mindful

We are creative, resourceful, and diligent in our approach to achieve desired outcomes.

 
004 CO

Collaborative

We are team players who work together toward defined objectives.

005 A

Accountable

We honor the trust of our clients and our team and own the results of our work.

006 O

Opportunity

We value the opportunity to help our clients and our team realize big dreams.

OUR TEAM

We believe in collaboration to bring the best possible results. This is our team.

 
 

Renee Yeager

Founder, CEO

I set and guide the direction for our growing agency, develop new client relationships, and work with our clients on strategy and planning.

Renee Yeager

Renee Yeager

Founder, CEO

What do you do for Yeager?

I set and guide the direction for our growing agency, develop new client relationships, and work with our clients on strategy and planning.

What do you like most about what you do?

I love working with our clients to figure out creative and innovative ways to solve their marketing and business challenges. Our shared success is what drives me.

Talk about one of your favorite projects.

My favorite projects are long-term campaigns. As someone who spent many years in marketing roles at corporations, I find holistic campaigns uniquely satisfying. One in particular was helping a large supplier build a channel program from scratch. We worked on everything from the go-to-market strategy, messaging, partner recruitment and enablement, demand generation campaigns, and lead nurture programs. We achieved fantastic results for our client and won numerous awards for the work.

 

What is the last book you read and did you like it?

The Radical Leap by Steve Farber. I’m always looking to personally improve and add more value to Yeager. This book inspired my view on culture, teams and leadership.

What inspires you?

Beautiful storytelling. Great art. Spending time in nature. My sons. Profoundly intelligent people. Conversations about things that matter. New opportunities and challenges.

 
 

Mark Yeager

President

My primary role is to provide direction for our incredible team of imaginative, knowledgeable, and resourceful experts that empowers them to develop next-generation solutions to complex marketing challenges.

Mark Yeager

Mark Yeager

President

What do you do for Yeager?

My primary role is to provide direction for our incredible team of imaginative, knowledgeable, and resourceful experts that empowers them to develop next-generation solutions to complex marketing challenges.

What do you like most about what you do?

I love when our team gets to deliver solutions that were previously thought to be unattainable. It happens when we brainstorm together with clients to conceive improbable but game-changing strategies and then work through the obstacles with brilliant tactical execution. The reaction we get from clients when we help them breakthrough a persistent barrier is priceless.

 

What inspires you?

Helping people reach new potentials. All of us have more in the tank than we think and I love it when individuals or groups can reach or surpass goals when they face adversity or seemingly impossible odds.

 
 

Jennifer Ferry

Operations Director

Guide the day-to-day financial and business operations by developing and implementing strategic plans to increase efficiency and effectiveness.

Jennifer Ferry

Jennifer Ferry

Operations Director

What do you do for Yeager?

Guide the day-to-day financial and business operations by developing and implementing strategic plans to increase efficiency and effectiveness.

What do you like most about what you do?

I like that what I do directly affects the client and Yeager team experience. I am able contribute to client projects and internal processes that help bring great outcomes. Part of that is relaying the client’s vision clearly and correctly to our team. I also develop internal processes that help things run smoothly.

 

Talk about one of your favorite projects.

We bid a rebrand project for a product that we were very familiar with. We initially did not get the project but they did select one of our concepts. After a short period of time we were pulled back in to consult and eventually did receive all of the project work. I really loved this because even though we didn’t get the project initially, we did eventually because of our good work, reputation and willingness to meet the client’s needs on their terms.

What inspires you?

Anything that requires me to be creative and to help solve problems. I’m a fixer by nature so I am always inspired to bring creative solutions to complex challenges.

 
 

Michelle Conlon

Director of Implementation

I manage and oversee all the technical implementation efforts on the team from programming, website development, email campaigns, and marketing systems.

Michelle Conlon

Michelle Conlon

Director of Implementation

What do you do for Yeager?

I manage and oversee all the technical implementation efforts on the team from programming, website development, email campaigns, and marketing systems.

Talk about one of your favorite projects.

I once had the opportunity to build an automated 30-60-90-day email survey campaign that had 20 questions that equated to 5 ranking types. Each was scored to develop an average that then needed to be displayed in the follow-up email, based upon an extensive set of rulesets, with their results. I didn’t quite know how I was going to tackle the project in the beginning, but I enjoyed the discovery process. In the end, we produced results that the client loved.

 

What is the last book you read (or listened to) and did you like it?

I am a knowledge-based reader; the last book I read was Essential Aromatherapy by Susan Worwood and Valerie Ann Worwood. As a certified Aromatherapist, I try and read as much as I can on the subject, as I believe in healing the body and soul naturally as opposed to chemically designed medications. Granted we can’t always escape it, but we can try.

What inspires you?

My husband, family, close friends, and mentors. If it wasn’t for them, I would not be where I am today. They are always pushing me to learn more, be more, and engage more, all the while helping me maintain a decent work life balance, which isn’t easy.

 
 

Jessica Sanchez

Account Strategist

I work with our clients to create marketing strategies and I strive to deliver results that matter. I’m the internal advocate for our clients and I ensure that their best interests are at the forefront of each deliverable we create and send

Jessica Sanchez

Jessica Sanchez

Account Strategist

What do you do for Yeager?

I work with our clients to create marketing strategies and I strive to deliver results that matter. I’m the internal advocate for our clients and I ensure that their best interests are at the forefront of each deliverable we create and send.

What do you like most about what you do?

I love the service aspect of my role. My training in service started at the age of 16 and it’s a definite core part of who I am. I find joy and fulfillment when I can help a client find success in the campaigns and ideas I present. My number one goal is to make my clients look like rock stars. I also love the creative part of the role; I get to access my inner child by using my imagination to conceive unique and valuable ideas.

 

What is the last book you read (or listened to) and did you like it?

I recently read Big Magic by Elizabeth Gilbert to better understand the creative process. I learned that while the creative process can be a struggle and sometimes feel defeating, the value is in actually working on and honing your craft. The BIG lesson I took away is to stay curious and not let fear stop you.

What inspires you?

I am inspired by stories of ordinary people doing extraordinary things. The simple things in life that often go unnoticed. Real and meaningful conversations that offer a new perspective. My little circle of family and friends that exhibit unconditional love. First hand experiences of authenticity, courage, faith and hope.

 
 

Stephanie LeVar

Senior Project Manager

I make sure we execute on the strategic vision of our projects of our projects by working with our creative teams and clients, ensuring excellent outcomes.

Stephanie LeVar

Stephanie LeVar

Senior Project Manager

What do you do for Yeager?

I make sure we execute on the strategic vision of our projects of our projects by working with our creative teams and clients, ensuring excellent outcomes.

What do you like most about what you do?

Being a PM is like conducting an orchestra. When you have so many parts moving at once it is a fantastic feeling when everything is in sync.

 

Talk about one of your favorite projects.

My first Virtual Reality project is my favorite so far. The user experience and how it relates differently in VR was so intriguing. When you fully submerge someone into a different reality it truly is limitless.

What is the last book you read (or listened to) and did you like it?

I’m currently tied to my PMP study guides as I prep for my certification. It’s a love/hate relationship.

What inspires you?

I’m inspired by projects that push our boundaries. Learning at Yeager as we grow together inspires me daily.

 
 

Micah Rauch

Frontend Developer

Emails and websites and coding, oh my! I like the challenges of learning and doing new things.

Micah Rauch

Micah Rauch

Frontend Developer

What do you do for Yeager?

Emails and websites and coding, oh my!

What do you like most about what you do?

I like the challenges of learning and doing new things. When I’m presented with a wanted function that I haven’t encountered before, I like to apply my existing knowledge in a different way or learn something completely different.

 

What is the last book you read and did you like it?

“Job: A Comedy of Justice” by Robert A. Heinlein. This was actually a second reading. I’m a bit of a dyslexic, so a book has to grab me quick in order for me to push through it. I really enjoyed the way Heinlein mashed up religions and mythologies with a bit of humor, add in parallel dimensions and, (um... what’s it called when you purse your lips with your fingers, make a kissy noise and explode your fingers out?) yeah, that.

What inspires you?

Nothing immediate comes to mind. Inspiration shows up unexpectedly (and usually when I can do nothing about it). It could come from some outstanding music, an interesting conversation, or maybe a weird image I’ve discerned from the non-existent pattern of a textured painted wall. Y’know, like a sad version of cloud gazing.

 
 

Vince Cimino

Project Manager

I juggle flaming chainsaws while herding cats across a tightrope on a unicycle. Also known as project management.

Vince Cimino

Vince Cimino

Project Manager

What do you do for Yeager?

I juggle flaming chainsaws while herding cats across a tightrope on a unicycle. Also known as project management.

What do you like most about what you do?

Working with my project team to help our clients achieve their goals. It is very satisfying to plan out a timeline for a large multi-touch campaign and then have it come together piece by piece.

 

Talk about one of your favorite projects.

Working with our internal team to develop a digital campaign for a marketing automation platform we had never worked with before was fun and challenging, and I’m super proud of the monthly email newsletter and landing page we produce for one client, but everyone knows my favorite project so far was when I got to dress up as Obi-Wan Kenobi for some concept artwork for a movie trailer we produced.

What inspires you?

Space! The final frontier. I am awed by its vastness, as well as the intelligence and courage of the men and women of the space program. Every space mission is an amazing feat of project management!

 
 

Davina Morris

HR Manager

I like that I am the first person in this position which means that I get to build human resources from the ground up.

Davina Morris

Davina Morris

HR Manager

What do you do for Yeager?

I manage all aspects of human resources up to and including employee relations, recruiting, benefit questions and best practices.

What do you like most about what you do?

I like that I am the first person in this position which means that I get to build human resources from the ground up.

 

Talk about one of your favorite projects.

I have really enjoyed working on process improvement. For example, I’m working on improving the onboarding process and practice which will have a huge impact because new hire integration into the team is important for the overall success of our business.

What inspires you?

I’m inspired by people who face adversity and by my own mistakes. When I see others who have pushed through challenging times in their lives and not only survive but thrive it is a reminder that perseverance is important. I feel my mistakes help me to push forward because when I look back at them I feel inspired to do better and find success through them.

 
 

Ben Holland

Digital Marketing Manager

I help our clients secure their place in the market in the digital space by utilizing all the channels available. I create and implement digital strategy that increases traffic, leads and sales.

Ben Holland

Ben Holland

Digital Marketing Manager

What do you do for Yeager?

I help our clients secure their place in the market in the digital space by utilizing all the channels available. I create and implement digital strategy that increases traffic, leads and sales.

What do you like most about what you do?

I love helping companies consolidate their digital properties, improve tracking and get more revenue from digital. I love to integrate different channels in campaigns to provide a holistic approach to digital marketing.

 

Talk about one of your favorite projects.

My favorite projects are those that use multiple channels and need advanced tracking. Taking a problem and using every tool at our disposal to solve.

What is the last book you read (or listened to) and did you like it? Why or why not?

The Clay Cure : Natural Healing from the Earth by Ran Knishinsky. I loved it. Ran is a phenomenal author and the book is very informative.

What inspires you?

My family.

 
 

Cody Sellers

Account Strategist

I nurture relationships with our clients and internal team by listening to goals, ideas, and suggestions, and translate them into award-winning marketing campaigns that drive results.

Cody Sellers

Cody Sellers

Account Strategist

What do you do for Yeager?

I nurture relationships with our clients and internal team by listening to goals, ideas, and suggestions, and translate them into award-winning marketing campaigns that drive results.

What do you like most about what you do?

I like the blend of creativity, strategy, and service my role requires. It gives me the opportunity to express myself in a way that drives results on behalf of our clients and gain a genuine feeling of satisfaction when they win.

Talk about one of your favorite projects.

My favorite project was helping develop the go-to-market strategy for an autonomous vehicle. It was an opportunity for me to see how all aspects of marketing work in unison to successfully launch a new product.

 

What is the last book you read (or listened to) and did you like it? Why or why not?

I most recently read, “Originals: How Non-Conformists Move the World,” by, Adam Grant. The book uses extraordinary stories spanning business, politics, sports, and entertainment, to inspire and educate the reader on how to best champion novel ideas.

What inspires you?

A good cup of coffee, my mother, road trips, and views of nature that make you feel small all inspire me.

Testimonials

Of all the agencies I have used in my more than 30 years in the channel, Yeager is ABSOLUTELY tops on my list.

Director Sales, Marketing and Business Development, Avnet
Testimonials

Yeager has directly helped me win four national best practice awards and one global best practice award over the last three years. My choice to hire them, let them think outside the box and work tirelessly on my behalf was one of my best career decisions ever.

Sr. Enterprise Field Marketing Manager, NetApp
Testimonials

Yeager is at the top of the short list of agencies I call when I need great results on time. They take the time to understand exactly what I need and can create an eye-catching campaign that drives results.

Supplier Business Executive, Avnet Technology Solutions
Testimonials

Yeager's expertise, creativity and guidance have helped my company grow its revenue with outstanding marketing campaigns. They made me look like a rock star!

Director Field Marketing, Americas Alliances at VMware
Testimonials

The team at Yeager did an amazing job in helping rebrand our company from top to bottom including a new logo, website, collateral materials, marketing slicks, and helping us to incorporate more social media into our marketing and sales efforts.

Partner, VP Product Development, Edgepoint Learning

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