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One Good Thing Leads to Another

NetApp came to Yeager for help with a campaign around FlexPod, a converged infrastructure solution they created in partnership with Cisco. We had completed many FlexPod projects, including messaging for the solution so we were very familiar with the product and the brand. In collaboration with Cisco and NetApp, we developed a new look and messaging for the campaign that was close to the current branding but gave it a modern and personal feel. Both companies were very pleased with the campaign, and it led to a rebranding project.

Our first task was designing and building a new website for FlexPod, and completing it in time for launch at a large customer event.

We took elements from the campaign such as messaging, content and imagery and extended them to the website. We built a content-rich site that makes it easy for FlexPod partners and customers to get information on the product, and that drives them to contact the sales team.

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Throughout the project, we focused on modernizing and humanizing the FlexPod brand. We brought in imagery to show the power of FlexPod's advanced technology and what that means for the business.

The FlexPod rebrand included:

  • An updated logo that uses a modern font and incorporates a new version of the bubble element from the old FlexPod brand
  • A new color pallet with limited colors that work well together
  • New brand guidelines that work within Cisco and NetApp brand standards
  • New datasheet, poster, flyer, email and presentation templates
  • New content-rich website design and build
  • Video production for all marketing channels

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