Email Marketing

Email with Impact

Yeager can boost existing email campaigns with content and creative or help you develop a comprehensive nurture program to build community and interest. Our team can work in tandem with yours or as a turnkey solution to help create great content and CTAs, clean or source relevant contact lists, implement smart email strategy, and provide reporting and insight that is unsurpassed in the industry.

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In 2020 there are roughly four billion email users in the world, and the number ticks upward every day. Email marketing is an opportunity for companies offering technology products and services, but it’s critical to stand out from the almost 300 billion emails sent daily. When a company does that email marketing can create new business with a solid ROI.

Capabilities

  • Email Development and Support

  • Marketing Automation / Nurturing Programs

  • Prospect List Development

Why is email marketing important for B2B Tech companies?

Email engagement is high in tech. According to a 2018 IBM Watson study, email to larger companies with computer software and hardware offers have some of the highest average unique open rates of reported industries, ranging from 22% – 30%.

According to a 2018 Email Marketing study from Emma, 68% of B2B marketers rate email as their most effective digital channel.  30% plan to increase spending next year. The ROI of email is $38 to every $1 spent—the highest ROI of all digital channels.

Email produces metrics that matter to tech marketers, which is important because 80% of B2B tech marketers rate metrics that are easily tracked with email (leads, conversions) as extremely important to their business leaders. 40% felt web traffic is equally important.

Our Process

Target List Development

We help define your ideal target audience from your existing data. Yeager can also source lists to meet your specific needs.

Asset Audit and Content Development

Together we select content assets from your existing library that will capture interest and drive downloads. We can also help develop new content assets to meet the need of the program.

Email and Landing Page Development

Yeager produces compelling experiences that capture attention and encourage clicks. We can provide turnkey email sending and reporting or we can produce programmed email and landing pages that can be run within your marketing automation system.

Nurturing / Marketing Automation Flow

We create communication paths that interact with prospects, nurturing relationships until qualified for sales discussions.

Insight and Reporting

We make it easy to understand which aspects of the campaign are performing best and continually optimize the program.

Client Work

MuleSoft Campaign-in-a-Box

Case Study

Ready for a better return from your email program?

Contact us for a free project consultation.

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Let’s make something great together.

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