A Cohesive Messaging Platform

Using our purpose-built framework, we can create a truly flexible messaging platform that includes:

Umbrella messaging

This is the high-level, over-arching message that succinctly defines your solutions and differentiates your capabilities.

Supporting messages and proof points

These messages align to the umbrella messages and go deeper into the “how” and “why” of your brand. Our crafted statements position the specifics of what you offer and provide compelling details around why customers choose your products or services.

Capabilities-focused messaging

Through focused messaging, we address the capabilities specific to your product or service, which may include anything from vertical market expertise to unique offerings and differentiating services or certifications.

Persona and audience-oriented messaging

Marketing with purpose requires reaching the right audience with a message that resonates. We will develop key messages based on pre-determined personas such as C-level executives, line-of-business buyers, or IT managers and directors. We can create audience-oriented messages that speak directly to designated target groups, such as conference attendees.

Copy blocks

Copy blocks in 25-, 50-, 75- and 100-word increments are word-for-word bits of copy your team can use in PR and marketing efforts.

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