Robin Holden-Wolf, Head of Global Alliance Marketing at NetApp, joins host Renee Yeager to share her “Top 3 Strategies to Create the Ultimate Partner Marketing Experience,” including lessons in developing a best-of-breed marketing plan, going global and enablement.Robin has worked with top technology brands including NetApp, Dell, Microsoft, Cisco, Oracle, Intel and AMD. She shares what she has learned about relationship building in the channel, and how leaders can create experiences for partners that will make them more powerful allies in the mission to achieve shared goals.
“You don’t want to build something just to lead a horse to water,” Robin says. “Instead, get your partners to help you build it!”
Robin also illuminates the importance of enablement as a tool to foster consistency and eliminate confusion for marketing and sales teams.