Yeager Marketing's The Big Idea provides new approaches as well as best practices for marketing technology products and services. Usable information and insight that can’t be found anywhere else. But please use caution. The ideas here are indeed big. Consume them at a responsible pace.
Three Steps to Creating Content that Your Customers Want to Read
Oftentimes, we hit the mark, and our readers like, share and interact with our content. Other times, content we were excited to publish falls flat. What I’ve realized is that the content that sparks interest in turn generates interaction. Conversations become micro-communities of engagement where our readers launch beyond the content provided to create even deeper understanding.