B2B Marketing Blog
Yeager Marketing's The Big Idea provides new approaches as well as best practices for marketing technology products and services. Usable information and insight that can’t be found anywhere else. But please use caution. The ideas here are indeed big. Consume them at a responsible pace.
Repurpose, Recycle, and Reuse Content for Different Buyers
Buying groups or committees—usually comprising six to 10 people—are making buying decisions for companies large and small. The individuals in the groups represent a variety of roles, teams, and locations to ensure the final decision takes into account the unique needs and requirements of Information Technology (IT), Finance, Business Development, Accounting, Operations, Administrative, Marketing, and […]