VR is a fast-growing medium—in 2020 the number of VR headsets sold is predicted to reach 82 million. That’s a 1,507% increase over 2017 predictions.
VR allows tech buyers to see before buying, giving prospects access to virtual tours of data centers or the opportunity to interact with technology in a fun, safe environment.
Immersion is novel and buyers want to experience it. Trade show attendees are even willing wait in in line at a company’s booth if there’s a VR experience offered.