Content

We can help you create content buyers will consume.

70% of your buyer’s journey happens before they ever talk to you so it’s critical to create content that engages buyers at each stage of the buying cycle. Yeager can work with your internal subject matter experts to create content that meets your target audiences right where they are. We can help you frame content into specific types of highly consumable deliverables or provide content assets as a full turnkey solution - from research to delivery.

Top of the Funnel (Discovery)

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Thought Leadership Content

Create content that leads. Whether you need on-going communications such as newsletters and relevant blogs, or visually striking infographics or e-Books, we can help you build deliverables that your buyers will enjoy and absorb.

Capabilities

  • Blog Content
  • e-Books
  • e-Newsletters
  • Infographics
  • White Papers

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Our Process

  • Persona / Buyer Journey Development

    By defining the questions and obstacles buyers have, we detail different parts of the buying process

  • Existing Content Asset Review

    We look to identify existing content that can be repackaged for easier consumption and document content gaps

  • Content Mapping

    We match existing and new content to top, middle, and bottom of the funnel buyers

  • Subject Matter Expert Interviews

    To capture content needed to fill in buyer journey gaps with your SMEs or industry experts

  • Writing and Design

    We develop relevant, consumable content to progress the buyers journey and position you as a best choice

Client Work

Middle of the Funnel (Consideration)

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Video

Bring your story to the screen. We can help you produce award-winning videos that meet any budget including formats such as animation, talking heads, motion graphics and explainer videos.

Capabilities

  • Interview Format
  • Animated Explainer
  • Motion Graphics

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Our Process

  • Set Objectives - Identify Leverage Opportunities

    Together we align on how the video will translate into business value and to specify as many ways as possible to leverage the asset.

  • Determine Format

    We help you select the video style (interview format, motion graphics, animated explainer) to what will be most consumable for our audience.

  • Script and Storyboarding

    Our creative team scripts and designs each scene, blending persuasive dialog with impactful graphics.

  • Production

    We shoot and/or animate your video, utilizing camera and animation techniques that communicate visually and verbally, always with our focus on getting our audience to act.

  • Create or Insert into Existing Nurture Flow

    We work together to identify how we engage the viewer into a conversation that increases their propensity to become buyers.

  • Report and Optimize

    Our insights team provides relevant metrics on views and engagement that informs optimization of the video.

Client Work

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Virtual Reality

Brighten your brand’s reality. Engage customers, prospects or employees with virtual events or training that advance your organization. We take a best practice approach to new media to help you define and deliver cutting edge projects that meet your budget and timeframes.

Capabilities

  • Augmented Reality
  • Virtual Reality

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Client Work

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Websites

75% of web visitors will judge your company’s credibility based on your website. Yeager helps you build visually striking and impactful websites that achieve your KPIs. Our proprietary best-practice website build process keeps all of the stakeholders aligned with thoughtful considerations for content, user experience, persona pathways, and reporting.

Capabilities

  • Digital Audits
  • Web Strategy and Site Building
  • Site Maintenance (Hosting / Reporting / Optimization)
  • SEO
  • Landing Page / Microsites

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Our Process

  • Research and Strategy

    We define goals and preferences for the website to best showcase your value. We also identify required assets, functionality, KPIs, and timeframes for delivery.

  • Design approach

    At Yeager, we start with copy to ensure the site is designed to showcase your unique value proposition. At this stage, we provide wireframes that include content and functional requirements for each page.

  • Web Design

    Our designers craft your site to feature your brand standards or we can create a look and feel upgrade. We bring your content to life through visuals that speak to your audiences and a structure that enables an intuitive experience.

  • Website Development

    Our development team uses the approved sitemap, wireframes and design templates to build the site for a live audience. To maximize activity on the website, Yeager can work with your team to seamlessly integrate existing systems such as CMS, Marketing Automated System, Salesforce, etc. We also offer maintenance and support programs to help you keep the site current, secure, and running efficiently, along with monthly hosting and dashboard reporting via Google Data Studio.

  • Build Process

    Once we are aligned on the website strategy, we move forward with development of the website. This includes creating final website copy, final template designs and the final build of the website with all site requirements implemented as outlined in the website strategy.

  • Development, Integration and Reporting

    Our development team uses the approved sitemap, wireframes and design templates to build the site for a live audience. To maximize activity on the website, Yeager can work with your team to seamlessly integrate existing systems such as CMS, Marketing Automated System, Salesforce, etc. We also offer maintenance and support programs to help you keep the site current, secure, and running efficiently, along with monthly hosting and dashboard reporting via Google Data Studio.

Client Work

Bottom of the Funnel (Decision)

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Sales Materials

Does your story sell? We help produce effective sales materials that tell a persuasive story of why your solution is the right choice. From focused solutions briefs to case studies that align to buyers interests, we help your sales team position your solution in a powerful and effective format.

Capabilities

  • Solution Briefs / Datasheets
  • Case Studies

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Client Work

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Sales Enablement Tools

Set up for success. Yeager produces sales tools that help teams overcome delays and distractions in the sales cycle. Whether it is a battlecard that positions your solution against competitors or playbooks that make the sales process actionable, we work with you to identify obstacles and then produce tools for overcoming them.

Capabilities

  • Sales Playbooks
  • Competitor Battlecards

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Client Work