Account-Based Marketing (ABM) isn’t a fad; it’s here to stay. Why? Because it works. Companies using ABM generate exponentially more revenue (some as much as 200% more) from their marketing efforts. ABM’s highly targeted, personalized communication with carefully selected companies is already a proven way to win new business and will continue to evolve to meet the needs of both marketers and customers.
Executive Door Openers
Why is ABM important for B2B Tech marketing?
Alterra Group reports that 65% of B2B marketers say ABM provided significant benefits for attracting new clients.
ABM is uniquely suited to personalizing offers to address diverse members of tech buying committees.
According to Aberdeen, 75% of customers prefer personalized offers.
ABM makes it easier to demonstrate ROI
by measuring campaign effectiveness on a smaller set of targeted accounts, and provides an opportunity for marketing to align with sales in identifying target accounts and mapping initiatives.
The success of account-based marketing campaigns requires collaboration between marketing and sales. This process kicks off the project with clearly defined roles and responsibilities for each team as well as anticipated results that everyone can align to.
You get insights on the people involved in your buying process including the relevant personas that influence decisions and how they need to be included in the campaign.
Account Selection and Research
Together we’ll identify your top 50 target accounts and research each account to identify key stakeholders, decision makers and influencing personas in their organization. You get an expanded custom list of the right contacts to target.
Campaign Strategy and Development
Compelling campaign messaging and creative that pulls your company’s value prop into language that matters most to each of your selected contacts.
Personalized, multi-touch email programs as well as targeted social media that drives to landing pages and content assets that align with the buyer journey.
Reporting and Lead Assignments
Weekly campaign reporting that details the campaign progress and includes high scoring accounts that can be contacted directly by your sales team.
Want to start creating a powerful ABM campaign?
Contact us for a free project consultation.