Why is ABM important for B2B Tech marketing?
Alterra Group reports that 65% of B2B marketers say ABM provided significant benefits for attracting new clients.
ABM is uniquely suited to personalizing offers to address diverse members of tech buying committees.
According to Aberdeen, 75% of customers prefer personalized offers.
ABM makes it easier to demonstrate ROI
by measuring campaign effectiveness on a smaller set of targeted accounts, and provides an opportunity for marketing to align with sales in identifying target accounts and mapping initiatives.