Campaigns

We create custom integrated campaigns to reach any type of buyer.

Make your audiences care. We work with you to detail the important attributes of your target customers and then craft content and visuals that get them engaged. Each campaign includes reporting that provides analysis and insight into exactly how each of your efforts is performing and how to take it to the next level.

Yeager can help you craft outbound campaigns customized for your audience, or take an integrated approach that moves buyers through their journey. Our team helps you define the right strategies that will provide the best return on your investment.

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Account Based Marketing

You might already know your best prospects. We provide turnkey programs for account-based marketing as well as award-winning supporting campaign elements such as executive door openers to add rocket fuel to your existing programs.

Capabilities

  • Account-Based Marketing
  • Executive Door Openers

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Our Process

  • Team Alignment

    The success of account-based marketing campaigns requires collaboration between marketing and sales. This process kicks off the project with clearly defined roles and responsibilities for each team as well as anticipated results that everyone can align to.

  • Persona Builds

    You get insights on the people involved in your buying process including the relevant personas that influence decisions and how they need to be included in the campaign.

  • Account Selection and Research

    Together we’ll identify your top 50 target accounts and research each account to identify key stakeholders, decision makers and influencing personas in their organization. You get an expanded custom list of the right contacts to target.

  • Campaign Strategy and Development

    Compelling campaign messaging and creative that pulls your company’s value prop into language that matters most to each of your selected contacts.

  • Campaign Implementation

    Personalized, multi-touch email programs as well as targeted social media that drives to landing pages and content assets that align with the buyer journey.

  • Reporting and Lead Assignments

    Weekly campaign reporting that details the campaign progress and includes high scoring accounts that can be contacted directly by your sales team.

Client Work

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Channel Marketing

The channel is uniquely challenging. Whether you need to recruit new partners, get existing partners more engaged, or enable them to sell more with lead generating campaign or selling tools, Yeager has best practice solutions that can make the difference. Developed from 10 years of working with leading suppliers and high performing VARs, we help you implement game-changing, proven strategies that deliver meaningful and measurable results.

Capabilities

  • Partner Acquisition
  • Partner Enablement
  • Channel Partner Lead Generation Campaigns
  • Channel Sales Incentive Programs

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Client Work

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Email Marketing

Email with impact. Yeager can boost existing email campaigns with content and creative or help you develop a comprehensive nurture program to build community and interest. Our team can work in tandem with yours or as a turnkey solution to help create great content and CTAs, clean or source relevant contact lists, implement smart email strategy, and provide reporting and insight that is unsurpassed in the industry.

Capabilities

  • Email Development and Support
  • Marketing Automation / Nurturing Programs
  • Prospect List Development

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Client Work

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Event Marketing

Put your event in the spotlight. Yeager offers event support for large promotional events, key customer meetings, partner events and internal employee events. We can help you brand your meeting and provide supporting materials that will make your event memorable and effective.

Capabilities

  • Event in a Box
  • Event Branding
  • Event Presentations

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Client Work

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Digital Advertising

Whether you need to launch a new campaign, or enhance an existing one, we can be as comprehensive as you need us to be. Driven by a deep understanding of how to outperform your competitors with strategic targeting and messaging to buyers, we help you implement and optimize campaigns that continually drive new business.

Capabilities

  • Digital Audits
  • Digital Media Strategy
  • Program Implementation and Optimization

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Client Work

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Content Syndication

Tap into the online IT decision maker communities where your prospects go to learn. We can help you create content that aligns to issues your audiences care about, and then develop nurturing campaigns that move prospects from interested readers to qualified buyers.

Capabilities

  • Campaign Development and Management
  • Content / Asset Development

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Social Media Marketing

Be at your social best. Yeager produces award winning social campaigns with content your buyers will want to engage with and share. We help you pinpoint your target audience, tune into what will get their attention, and then inspire interest and action. Our program strategies are architected to perform across different platforms while working well in each specific social channel.

Capabilities

  • LinkedIn Content and Ad Campaigns
  • FaceBook Content and Ad Campaigns
  • Twitter Campaigns

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Our Process

  • Social Strategy

    You’ll receive a comprehensive plan that defines the desired outcomes, specific personas and measurable objectives, and then diagrams a path for target audiences to consume content, from their first touch to active engagement.

  • Compelling Creative

    Our social programs include fresh, original content combined with eye-catching visual and interactive designs that form an emotional connection with your audience and encourage clicks.

  • Editorial Calendar

    You’ll receive an editorial calendar that documents activity across all of your social channels.

  • Ongoing Analysis

    We provide meaningful data and easy-to-read reports that ensure you can optimize and adjust your content and calendar to drive even deeper engagement.

  • Implementation Options

    Choose from a fully managed program including posting, social listening, and post amplification, provided within a pre-set budget, or a DIY program that can be implemented by your internal team.

Client Work