We create custom integrated campaigns to reach any type of buyer.
Make your audiences care. We work with you to detail the important attributes of your target customers and then craft content and visuals that get them engaged. Each campaign includes reporting that provides analysis and insight into exactly how each of your efforts is performing and how to take it to the next level.
Yeager can help you craft outbound campaigns customized for your audience, or take an integrated approach that moves buyers through their journey. Our team helps you define the right strategies that will provide the best return on your investment.
Account Based Marketing
You might already know your best prospects. We provide turnkey programs for account-based marketing as well as award-winning supporting campaign elements such as executive door openers to add rocket fuel to your existing programs.
- Account-Based Marketing
- Executive Door Openers
The success of account-based marketing campaigns requires collaboration between marketing and sales. This process kicks off the project with clearly defined roles and responsibilities for each team as well as anticipated results that everyone can align to.
You get insights on the people involved in your buying process including the relevant personas that influence decisions and how they need to be included in the campaign.
Account Selection and Research
Together we’ll identify your top 50 target accounts and research each account to identify key stakeholders, decision makers and influencing personas in their organization. You get an expanded custom list of the right contacts to target.
Campaign Strategy and Development
Compelling campaign messaging and creative that pulls your company’s value prop into language that matters most to each of your selected contacts.
Personalized, multi-touch email programs as well as targeted social media that drives to landing pages and content assets that align with the buyer journey.
Reporting and Lead Assignments
Weekly campaign reporting that details the campaign progress and includes high scoring accounts that can be contacted directly by your sales team.
The channel is uniquely challenging. Whether you need to recruit new partners, get existing partners more engaged, or enable them to sell more with lead generating campaign or selling tools, Yeager has best practice solutions that can make the difference. Developed from 10 years of working with leading suppliers and high performing VARs, we help you implement game-changing, proven strategies that deliver meaningful and measurable results.
- Partner Acquisition
- Partner Enablement
- Channel Partner Lead Generation Campaigns
- Channel Sales Incentive Programs
Email with impact. Yeager can boost existing email campaigns with content and creative or help you develop a comprehensive nurture program to build community and interest. Our team can work in tandem with yours or as a turnkey solution to help create great content and CTAs, clean or source relevant contact lists, implement smart email strategy, and provide reporting and insight that is unsurpassed in the industry.
- Email Development and Support
- Marketing Automation / Nurturing Programs
- Prospect List Development
Put your event in the spotlight. Yeager offers event support for large promotional events, key customer meetings, partner events and internal employee events. We can help you brand your meeting and provide supporting materials that will make your event memorable and effective.
- Event in a Box
- Event Branding
- Event Presentations
Whether you need to launch a new campaign, or enhance an existing one, we can be as comprehensive as you need us to be. Driven by a deep understanding of how to outperform your competitors with strategic targeting and messaging to buyers, we help you implement and optimize campaigns that continually drive new business.
- Digital Audits
- Digital Media Strategy
- Program Implementation and Optimization