Branding

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Visually Connect with Buyers

Developing a new company identity, product brand or refreshing an existing one? Yeager can help guide your brand development. We gather input from stakeholders and buyers, as well as from the competitive landscape. Our creative team then works with you to develop customizable branding packages with deliverables such as logos, color palate guides, supporting images and fonts, brand standards guides, as well as animated or audio logos. All to position your initiative for success.

Capabilities

  • Corporate Branding / Identity
  • Product Branding

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Our Process

  • Current brand review

    We bring fresh eyes to your existing branding and make recommendations on what should remain, what can be improved and what can be added.

  • Stakeholder interviews

    We capture the perspectives of key stakeholders (internal and external) to understand likes, dislikes, and get perspective on goals of the updated brand.

  • Competitive landscape positioning

    Others are vying for your buyers’ attention. We study your competition to identify brand elements that will stand out in the crowd.

  • Mood board development

    Our creative team develops mood boards that holistically showcase all of the elements of the brand for review.

  • Brand guideline

    The brand is in the details. That’s why we develop a comprehensive brand guideline that provides usage instructions for all of the elements of the brand from color palette, typography and images to design elements/patterns, and iconography. Real-world examples of executions of the brand help ensure a smoother more effective implementation.

Client Work